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› tcm › memberPOV › how-to-use-the-ford-met. F.O.R.D. is an acronym for Family, Occupation, Recreation and Dreams. I first heard of this approach to communication from Practical.
 
 

The FORD Method | Agent Skills

 

A friend of mine shared with me how he really struggled with social gatherings and events. The problem was he specialized in luxury real estate and his client base was high net worth individuals who loved to gather in social circles. He was always being invited to social functions and fundraising events but dreaded having to work so hard at making conversation with these people.

A simple acronym called F. This simple but powerful tool called F. This powerful technique then sets the stage for him to share what he does for a living and causes the other party to be receptive.

Click here to request a free PDF sample. Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals.

Solid client relationships are the key to your long-term success. What is the F. Method work? How do I use the F. Even if the person has completely different interests than you, this will make for better conversation.

Get curious about their recreational hobbies and ask questions. In the end, they will appreciate your interest in them and will leave the conversation feeling more energized and valued. Everyone has dreams, whether it is about their career or different aspects of their life. For those of you who are not a fan of small talk, this topic can quickly lead into deeper, more meaningful conversations. Although, I like to reserve this topic for a later conversation with someone, not for our first introductory meeting.

Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Family Most people have a family and consider them to be an important part of their lives. The better you get to know someone, the more more specific or personal questions can you ask. Since most people have a family this topic makes for an easy icebreaker. Since most people tend to talk about their family, you can use their previous conversations to ask more thought-provoking questions.

Many people consider their partners, friends, or pets as part of their family. When talking with actual family members, you can use questions related to people you both already know. Important to keep in mind that family issues can also be sensitive. Almost all adults work or have worked at some point in their lives. Being social at work is an important skill that blends social skills with compassion and intuition.

Avoid these questions:. Recreation refers to the hobbies, interests, or preferences someone has. We all have unique parts of our personalities, and these questions can help you get to know someone better.

The conversation will quickly feel one-sided if the other person has plenty to say, and you have nothing to contribute. Once you discover that someone has the same passions as you, you can deepen the conversation more by asking the right questions. But you should still try to be mindful of making any negative judgments or rude comments related to a particular hobby.

This can come across as incredibly insensitive. They might also open the door for deeper conversations. But real social skills come from learning how to maintain a conversation. In other words, you need a mutual take-and-give. This is the best way to keep your conversations interesting. The more you keep yourself active, curious, and enriched, the more you can offer to other people.

 

Get to Know Your Clients with the F.O.R.D. Method – ReminderMedia.How to Use the F.O.R.D Method (With Example Questions)

 

Awarded 1 Recruiting Broker in the Nation. A friend of mine shared with me how he really struggled with social gatherings and events. The problem was he specialized in luxury real estate and his client base was high net worth individuals who loved to gather in social circles. He was always being invited to social functions and fundraising events but dreaded having to work so hard at making conversation with these people.

A simple acronym called F. This simple but powerful tool called F. This powerful technique then sets the stage for him to share what he does for a living and causes the other party to be receptive. Phone: Wade agentsboost. Privacy Disclaimer FAQ. Author Recent Posts. Latest posts by kelowna see all. When I first started following Christian, he tended to only post about fitness.

Each issue is full of compelling articles, delicious recipes, and other great content that you can use to spark conversations with anyone on your list—building and maintaining relationships that will lead to more business for you.

Click here to request a free PDF sample. Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals.

Solid client relationships are the key to your long-term success. What is the F. Method work? How do I use the F. Method in my business? Method is a two-way street. Send a PDF sample instantly to your inbox. Search for:. Join our e-mail list!

 
 

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